{"code":0,"data":{"id":"s67a351e3e4b0a0f435065c78","title":"东鹏饮料副总裁蒋薇薇：每一瓶饮料都拥有“独立数字身份证”","keywords":[],"updated":"2025-02-06T03:34:38.290+0000","properties":{"i_clicknumber":117,"a_check_approve":["孙世建"],"publishStatus":"1"},"content":"<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><strong><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">深圳商报</span>·<span style=\"font-family: 宋体;\">读创客户端首席记者 陈小慧</span></span></strong></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><o:p></o:p><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">“我们让每一瓶饮料都拥有独立</span>‘<span style=\"font-family: 宋体;\">数字身份证</span>’<span style=\"font-family: 宋体;\">，在线信息采集，实现从原材料采购、生产、储存运输到销售等各个环节的全程追溯。”</span>2<span style=\"font-family: 宋体;\"><span style=\"font-family: 宋体;\">月</span><span style=\"font-family: Calibri;\">5</span><span style=\"font-family: 宋体;\">日下午，</span></span><span style=\"font-family: 宋体;\">广东</span><span style=\"font-family: 宋体;\"><span style=\"font-family: 宋体;\">省高质量发展大会</span>“推动传统产业转型升级，厚培产业发展优势”分论坛</span><span style=\"font-family: 宋体;\">上，东鹏饮料（集团）股份有限公司董事、副总裁蒋薇薇分享了东鹏饮料</span><span style=\"font-family: 宋体;\">推进数转智改低碳发展的经验和思考。</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><o:p></o:p><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">蒋薇薇介绍，</span><span style=\"font-family: 宋体;\">过去</span>5<span style=\"font-family: 宋体;\">年，东鹏饮料</span><span style=\"font-family: 宋体;\">营收复合增长率超过</span>20%<span style=\"font-family: 宋体;\">，</span>2024<span style=\"font-family: 宋体;\">年销售回款</span><span style=\"font-family: 宋体;\">达</span>200<span style=\"font-family: 宋体;\">亿</span><span style=\"font-family: 宋体;\">，</span><span style=\"font-family: 宋体;\">市值突破千亿。旗下产品东鹏特饮是唯一一个百亿级本土能量饮料品牌，连续三年占据国内能量饮料市场销量第一。</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><o:p></o:p><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">亮眼数据的背后离不开数字化转型的助力。</span>“<span style=\"font-family: 宋体;\">多年来，东鹏饮料始终坚持以消费者需求为导向推进数字化，以提质增效赋能为目的推进智能化，把推进新型工业化作为新时代民营企业义不容辞的责任与义务，不断探索与实践。</span><span style=\"font-family: Calibri;\">”</span><span style=\"font-family: 宋体;\">蒋薇薇说。</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><o:p></o:p><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">首先，</span><span style=\"font-family: 宋体;\">东鹏饮料</span><span style=\"font-family: 宋体;\">搭建了全渠道数字高速链路，依托数字化链接起</span>2.4<span style=\"font-family: 宋体;\">亿消费者与近</span><span style=\"font-family: Calibri;\">400</span><span style=\"font-family: 宋体;\">万终端，为广大的消费者与商户提供最直接的福利与更便捷的服务。</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><o:p></o:p><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">其次，</span><span style=\"font-family: 宋体;\">打造智慧工厂。据介绍，东鹏饮料拥有</span>57<span style=\"font-family: 宋体;\">条自动化生产线，规模化投入智能立体仓，总存储库容达</span><span style=\"font-family: Calibri;\">868</span><span style=\"font-family: 宋体;\">万箱，储存效率较一般平面仓提升超</span><span style=\"font-family: Calibri;\">100%</span><span style=\"font-family: 宋体;\">；在运输物流上，采用线上预约提货形式，加入</span><span style=\"font-family: Calibri;\">GPS</span><span style=\"font-family: 宋体;\">轨迹追踪实现运输车辆的在途管理，提升物流时效。</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><o:p></o:p><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\">此外，东鹏饮料积极响应</span>“<span style=\"font-family: 宋体;\">碳达峰</span><span style=\"font-family: Calibri;\">”“</span><span style=\"font-family: 宋体;\">碳中和</span><span style=\"font-family: Calibri;\">”</span><span style=\"font-family: 宋体;\">目标号召，打造绿色循环模式，</span><span style=\"font-family: Calibri;\">2023</span><span style=\"font-family: 宋体;\">年公司所有基地的</span><span style=\"font-family: Calibri;\">“</span><span style=\"font-family: 宋体;\">三废</span><span style=\"font-family: Calibri;\">”</span><span style=\"font-family: 宋体;\">各项指标排放达标率均为</span><span style=\"font-family: Calibri;\">100%</span><span style=\"font-family: 宋体;\">，从光伏能源、生产技术升级、仓储物流等方面减少温室气体排放达</span><span style=\"font-family: Calibri;\">9463.74</span><span style=\"font-family: 宋体;\">吨。</span></span><o:p></o:p></p>\n<p class=\"MsoNormal\" style=\"margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;\"><span style=\"font-size: 16px; color: #000000;\"><span style=\"font-family: 宋体;\"><span style=\"font-family: Calibri;\">“</span><span style=\"font-family: 宋体;\">作为传统民生行业的企业代表，东鹏饮料抢做数字化营销的先行者，从</span><span style=\"font-family: Calibri;\">2015</span><span style=\"font-family: 宋体;\">年开启数字化变革，累计投入</span><span style=\"font-family: Calibri;\">30</span><span style=\"font-family: 宋体;\">亿元，构建起企业从生产端到消费端的数字化营销网络。</span><span style=\"font-family: Calibri;\">”</span><span style=\"font-family: 宋体;\">蒋薇薇说。</span></span></span></p>","storyType":"COMPO","contentType":"","reporters":[{"uuid":"5f33ad3ab04116887cd16b13","name":"陈小慧","title":"文字记者"}],"authors":[{"uuid":"5f33ad3ab04116887cd16b13","name":"陈小慧"}],"editors":[{"uuid":"5f33ad3ab04116887cd16b1d","name":"梁瑛"}],"coverStyle":0,"coverImages":[{"type":"3:2","url":"https://sxzm-res.szpgm.com/sxzmeds/editing/image/202502/05/67a34cdb90ee6ae61ee02a6b.png","width":1920,"height":1280}],"subtitle":"","leadinLine":"","linkUrl":"","summary":"","live":{},"source":"读创科技","category":[],"language":"","original":true,"originalUrl":"","wordCount":740,"channelId":"670a30f990ee56808c69e79e","columnId":"1a7e59a389cd11efa1f8fa16","columnIds":["1a7e59a389cd11efa1f8fa16","67a4203c90ee279413094856"],"publishTime":"2025-02-05T11:57:06.699+0000","originalId":"ogcs-CO67a34c2c90eee9f4fda6437c","pgcUser":{},"publisher":{"uuid":"5f33ad3ab04116887cd16b1d","name":"梁瑛"},"jsonUrl":"https://dcapp.netwin.cn/a/202502/05/s67a351e3e4b0a0f435065c78.json","columnName":"科创","url":"https://dcapp.netwin.cn/a/202502/05/s67a351e3e4b0a0f435065c78.html","webPreviewUrl":"https://dcapp.netwin.cn/a/202502/05/s67a351e3e4b0a0f435065c78.html","pageCount":1},"message":"success","timestamp":1790893576902}